What it does
Acoustic Connect combines customer profiles, behaviour-based audiences, product information and campaigns across email, mobile and web. Messages and journey steps share a canvas. Packages are quoted around messaging volume, data and personalisation needs, with individual Acoustic IDs for staff access.
Start with a customer signal and the product it concerns. A retailer following up on a product-page visit can combine that activity with the customer's purchase history and channel preferences, then place the response in a journey. Acoustic Connect keeps message creation and orchestration in the same canvas and allows personalisation rules to be reused across the journey.
The choice of package depends partly on how you define customer interest:
| Package | Behavioural signals |
|---|---|
| Professional | Limited attributes and signals; no custom signal triggers or Signal Composer |
| Premium | Custom signal triggers and Signal Composer |
| Ultimate | Custom signal triggers and Signal Composer |
Professional still supports scheduled, multi-step and triggered campaigns. A team using its own definition of buying interest should include that requirement in the quote.
Pricing depends on messaging volume, data depth and personalisation needs. Ask for onboarding and professional services to be listed separately in the package. Each colleague uses an individual Acoustic ID, activated from the administrator's invitation.
The journey canvas also supports a maximum number of contacts per hour, with an estimate of the resulting send time. For a promotion that could generate many support requests, use this rate limit to spread the send across the team's working hours.
Strengths
- Message composition and journey orchestration share a workflow
- Personalisation rules can be applied across multiple journey steps
Watch out for
- Custom signal triggers and Signal Composer are absent from Professional
Best for
- B2C teams connecting customer behaviour and product context with lifecycle campaigns
Sources
- Intent-Driven Marketing for modern brands | Acoustic (Oct 25, 2026)
- Omnichannel messaging & orchestration | Acoustic (Oct 25, 2026)
- Pricing built for B2C marketing growth (Oct 27, 2026)
- Create an Acoustic ID (Oct 27, 2026)
- June Acoustic Connect product release (Oct 27, 2026)