ActiveCampaign

What it does

ActiveCampaign is a marketing automation platform. It covers email marketing, WhatsApp messaging, SMS marketing and a CRM. It also connects to over 1,000 apps and to Claude and ChatGPT.

ActiveCampaign is a marketing automation platform for teams that run campaigns across email, SMS and WhatsApp. The homepage describes autonomous marketing features under the name Active Intelligence, including memory and custom instructions, external intelligence, scheduled tasks, and a campaign reference and brand kit. It also lists a CRM, WhatsApp messaging, transactional email, SMS marketing, and integrations with over 1,000 apps. The site says account context can connect to ChatGPT and Claude. A free 14-day trial with email sign-up is offered, and no credit card is needed. The pricing page shows an Enterprise plan with custom pricing and a note that it is billed annually. The page does not state a free plan, an API, or open source licensing, so those facts remain unknown. Anyone comparing plans should check the pricing page directly, because the listed plan details are limited.