What it does
Amplitude provides product analytics alongside session replay, heatmaps, guides, surveys and experimentation. Its data-governance and integration tools help teams connect product usage with feedback. A lasting free plan includes analytics and limited access to the wider platform.
In Funnel Analysis, choose the starting event and at least one later event. Add property filters where needed, then decide whether the steps must occur in sequence, in any order or in an exact sequence with no intervening events. The Segmentation module chooses the audience; that segment applies to the starting event.
An onboarding funnel might begin with account creation and end with the first completed project. Exclude an intervening cancellation event if it would make that journey irrelevant to the question.
| Plan | Access and billing |
|---|---|
| Free | 2 million events and 10,000 session replays per month; no card required |
| Plus | First 2 million monthly events free, then usage pricing; card required |
| Growth | Custom event-based quote with advanced analysis |
| Enterprise | Custom quote with additional access controls and administration |
The free replay allowance has one-month retention. Heatmaps require Plus or above; the A/B Test Funnel View and Conversion Drivers require Growth or Enterprise.
Strengths
- All plans allow unlimited seats.
- Saved audience segments can be reused when building funnel analyses.
Watch out for
- A segment selected for a funnel applies only to its starting event.
Best for
- Product teams evaluating interface changes through defined behavior data
Sources
- Amplitude: Product Analytics and Experience Tools (Oct 27, 2026)
- Amplitude Pricing (Oct 27, 2026)
- Amplitude: Build a Funnel Analysis (Oct 27, 2026)