What it does
AppMetrica combines mobile attribution and product analytics with revenue, audience and crash reports. Its SDK supplies common app measures, while custom events and server-side collection can support a more specific product journey.
AppMetrica collects mobile acquisition, product, revenue and crash data. To start, sign in with a Yandex ID and register the company, team and app. Registration supplies the API key your developer needs for the SDK; it remains available under Settings > Main.
Build an app funnel
Create a funnel, name it and add up to ten steps, each containing one or more events. Detailed Settings determines whether other events may occur between steps and whether completion can span sessions. Those choices matter for a checkout that customers sometimes leave and resume.
Open the funnel report, select the saved funnel, time period and audience segment, then choose a grouping such as app version. Absolute conversion compares each stage with the first; relative conversion compares it with the preceding stage. The report offers chart and table views.
| Plan | Custom-event capacity and access |
|---|---|
| Free | 100 million monthly and 3.25 million daily; standard reports and API access |
| Custom | Basic tools with selected paid additions |
| Pro | 20 billion monthly and 650 million daily; lifetime-value and churn predictions |
Custom-event allowances are shared across the organization's apps. The USD/AED tariff lists Pro at approximately USD 3,000 per month for non-UAE residents; daily calculation determines the monthly charge. UAE residents use the AED tariff.
Strengths
- Combines acquisition and product measures with crash and revenue reporting.
- Supports both SDK and server-side event collection.
Watch out for
- Custom-event limits are shared across all organization apps.
- LTV and churn predictions require Pro access.
Best for
- Mobile teams implementing a defined acquisition and product-event measurement plan
Sources
- About AppMetrica (Oct 27, 2026)
- Pricing plans in USD and AED (Oct 27, 2026)
- Funnels report (Oct 27, 2026)
- Registration (Oct 27, 2026)
- Plans | About the service (Oct 25, 2026)
- Main | About the service (Oct 25, 2026)
- Supercharge (Oct 25, 2026)