What it does
AppsFlyer combines app and cross-channel measurement, marketing analytics and deep linking. App events, campaign signals and cost or revenue integrations support attribution, cohort and return-on-ad-spend reporting.
AppsFlyer connects app events, acquisition signals and cost or revenue inputs for campaign analysis. Plan choice matters when moving from owned channels into paid campaigns.
| Plan | Measurement scope |
|---|---|
| Zero | Free entry for owned-media activity; unsuitable for paid campaigns |
| Growth | Paid mobile measurement charged by conversions |
| Enterprise | Tailored cross-channel measurement and advanced capabilities |
The welcome package includes 12,000 conversions during the first year; selected premium add-ons are available for only 30 days. Those allowances have different expiry dates.
To build a view, open My Dashboards > + Create new dashboard, name it, select the apps and save. Choose + New widget, then a table, indicator or chart. Add the measures and grouping fields and select Apply. This is the current route for custom reporting; older Events, Overview and Activity dashboards have been replaced.
Export creates a CSV in the Files drawer. Tables can contain up to 100,000 rows, preparation can take 15 minutes, and files remain downloadable for 24 hours. Account users have separate role, app and data permissions, so two colleagues may have different access to the same reporting tools.
Strengths
- Combines acquisition measurement with cohort and marketing analysis.
- Provides a free owned-media entry option and usage-based paid measurement.
Watch out for
- Zero does not support paid-campaign activity.
- Welcome conversions and premium add-ons have different expiry conditions.
Best for
- App teams defining acquisition and re-engagement measurement across channels
Sources
- AppsFlyer Zero, Growth, Enterprise and welcome allowances (Oct 27, 2026)
- AppsFlyer current dashboard creation and CSV delivery (Oct 27, 2026)
- AppsFlyer named account users and permissions (Oct 27, 2026)
- AppsFlyer | Modern Marketing Cloud (Oct 25, 2026)