What it does
AthenaHQ tracks brand presence and citations across AI-search services, compares competitors and identifies content gaps. Its agents and integrations connect that research with content review and improvements for search engines and AI answers.
AthenaHQ tracks AI descriptions and citations of your brand, compares competitors and suggests content changes. GA4 connects the research to visits and conversions; Search Console adds organic-search comparisons. Content recommendations point to passages and sources relevant to the gaps found.
Starter allows unlimited topics and prompts, but collection uses credits: one credit equals one AI response. Its 3,600 monthly credits are used faster when you check more questions across more models, even though creating the prompt list is unrestricted.
Access and extras
| Plan | Access and capacity |
|---|---|
| Essential | 300 free introductory credits |
| Starter | Monthly or annual subscription; 3,600 responses per month and CSV export |
| Enterprise | Custom credits, multiple regions and languages, brand-claim review and API access |
Starter API access and extra credits are paid add-ons. Create an account with a company email, Google or Microsoft through Start for Free to try response analysis and source insights, or Book a Demo for a larger setup.
Strengths
- Connects response and citation research with content-gap work.
- Can place connected search and analytics outcomes alongside AI visibility.
Watch out for
- Response collection consumes credits despite unlimited prompt creation.
- Starter API access is an additional paid purchase.
Best for
- SEO teams turning selected AI-answer gaps into reviewed content actions
Sources
- AthenaHQ Plans and Pricing (Oct 27, 2026)
- AthenaHQ: AI Search Visibility and Content Actions (Oct 27, 2026)
- Create an AthenaHQ Account (Oct 27, 2026)