What it does
Attribution, also called Attribution App, connects user and account journeys with marketing cost and revenue. It combines configurable multi-touch models, cohort and payback reporting, AI-assisted analysis and optional raw-data delivery.
Attribution separates the event being counted from the revenue being measured. A view can count trial signups while its Revenue column uses a broader revenue group.
Choose Conversion Event, Attribution Model, Attribution Type, Revenue Group and dates in the dashboard's control bar. The traffic option determines which visits qualify for credit. For a trial-based business, Exclude all Traffic after Cutoff Event can end acquisition credit at signup, even when the later purchase is the measured conversion. Another option excludes only direct visits after that event.
Click a blue conversion or revenue figure to inspect the visitors and fractional credit behind it. Show Raw data exposes unmodeled totals; Download CSV exports the displayed table. Saved views preserve settings for later reports.
| Plan | Main fit and allowance |
|---|---|
| Pro | CRM/CDP connections; up to 10,000 monthly tracked users |
| Shopify | Shopify stores; up to 10,000 monthly tracked users |
| Custom | Higher traffic and complex setups, with managed onboarding |
Self-service access has a 14-day trial. Both known and anonymous IDs count toward the monthly allowance, and overages are billed. The connection for AI assistants is included, but warehouse export and API access are separately quoted.
Strengths
- Provides explicit direct-traffic and cutoff-event model settings.
- Lets reports be traced to visits and individual credit assignments.
Watch out for
- Known and anonymous tracked IDs both affect the usage allowance.
- Raw warehouse export and API access are separately quoted add-ons.
Best for
- Marketing teams needing inspectable credit rules across trial, purchase and account journeys
Sources
- Attribution three packages, monthly allowances and export add-ons (Oct 27, 2026)
- Attribution dashboard settings, raw totals and CSV output (Oct 27, 2026)
- Attribution direct-traffic and cutoff-event rules (Oct 27, 2026)
- Attribution account login and integration prerequisites (Oct 27, 2026)
- Attribution App: Marketing Attribution Software that Works (Oct 25, 2026)