Billo

billo.app ↗

Creator video briefs with prepaid orders and timed submission reviews

SI Score
80/100
Pricing
Freemium AI reading, not confirmed
Free plan
Yes AI reading, not confirmed
Sign-up required
Required AI reading, not confirmed

Ask SI about Billo

Answers use saved listing facts and recorded sources.
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Screenshot of the Billo homepage

What it does

Billo connects brands with creators for videos, organic posts and partnership ads. An account includes a limited free CreativeOps allowance for scripts and ad variations. Commissioning creator work uses prepaid Packs; broader CreativeOps analytics and allowances have a separate subscription.

In Briefs, choose Create a new brief and select one product or service. Set duration, aspect ratio and script, then add any organic posting or partnership-ad requirements. Screening questions can confirm a creator's clothing size, filming location or ability to demonstrate the product. The estimate updates as the brief takes shape.

You can prepare the brief before paying. Publishing it or inviting creators requires a prepaid Pack; approving a creator and finalising an order draws from that balance.

The free CreativeOps plan supplies eight AI scripts and three mashup credits each month, alongside manual browsing and briefing. Launch raises those allowances to 40 scripts and 15 mashups and adds Creative Analytics. Full analytics need a connected Meta ad account. A mashup combines at least two videos of the same product; a single-video Remix is a separate variation option.

Assign someone to watch incoming content. The usual approval period is three business days from when a video becomes visible to the brand, with longer arrangements for some customers. Editing or quality checks can delay that point. The task's chat shows the production stage and automatic-approval time, so an upload notification alone does not start the review clock.

Packs normally expire twelve months after purchase unless the sales agreement specifies otherwise. Unused purchased funds can be refunded within thirty days; later eligible refunds incur a 25% administration fee. Bonus credits are excluded.

Strengths

  • Screening questions can confirm product and filming requirements before selection
  • The task status distinguishes post-production, quality review and brand approval

Watch out for

  • Each brief selects one product or service
  • Submissions can be approved automatically when their review window expires
  • Packs normally expire after twelve months, and later refunds incur an administration fee

Best for

  • Brands commissioning creator videos with clear product briefs and an assigned review team

Sources