What it does
Branch combines mobile measurement and deep-link routing across advertising and owned channels. Its analytical capabilities include campaign attribution, cohort views, lifetime-value analysis and data exports.
Branch combines app deep links with campaign attribution, retention views and data exports. Its current Analysis workspace builds reports from widgets, including event counts and revenue broken down by campaign or platform.
With dashboard editing enabled, open Analysis > All Dashboards > Create Dashboard, add a name and description, and create it. Select Add new widget, choose its data source, then select measures, attributes and dates. Go runs the query. Choose a table or chart and use Pin to save it to the dashboard. Both the account's enabled features and your role affect editing access.
| Access option | Main scope |
|---|---|
| Intro | Smaller subscription spanning attribution and link tools, including one ad partner |
| Basics | Initial campaigns with three ad partners |
| Essentials | Unlimited ad partners and broader attribution analysis |
| Enterprise | Adds connected-TV and streaming-TV attribution |
Signup uses a work email and credit card, with a temporary card hold. The 30-day trial covers the Performance, Engagement and Activation Basics products. On day 30, the chosen Basics subscription starts; if none was chosen, paid Intro starts automatically. Canceling during the trial closes the account without a charge. The plan is managed under Manage Your Subscription.
Strengths
- Connects deep-link journeys with campaign and cohort measurement.
- Offers analytical exports and programmatic access.
Watch out for
- Connected-TV and streaming-TV attribution require Enterprise.
- Dashboard creation and editing require both account enablement and appropriate access.
Best for
- App teams connecting campaign entry points to downstream measured actions
Sources
- Branch mobile-attribution plan scope and partner limits (Oct 27, 2026)
- Branch account, card-based trial and paid continuation (Oct 27, 2026)
- Branch subscription management and cancellation (Oct 27, 2026)
- Branch published Intro subscription and included access (Oct 27, 2026)
- Branch current dashboard and widget creation (Oct 27, 2026)
- Mobile Measurement & Deep Linking Platform | Branch (Oct 25, 2026)