What it does
Brandwise handles social comments, DMs, email and chat for ecommerce teams. Its Obie agent uses product information, policies and order context to answer questions or carry out approved tasks. An account opens a seven-day trial; subscriptions include credits for AI work.
A comment is not necessarily one unit of work. Moderating it, adding a label and writing an AI reply each cost one credit. Obie tasks consume credits according to the work involved, so estimate the actions you will enable across your conversation volume.
Supply the agent with product information, policies and reply history, then define its permitted actions. For example, a Shopify exchange instruction can require checking whether an order has shipped and asking the customer to confirm the new size before proceeding. More involved cases can be handed to your team. This requires instructions about actions and escalation as well as writing style.
All plans allow unlimited teammates and pages. Standard is monthly with 3,000 credits; Enterprise is annual with allowances starting at 32,000. Extra credits and plan upgrades cover additional AI usage. To begin the seven-day trial, register with email and password or use the magic-link option.
Strengths
- Unlimited teammates and pages separate team size from AI usage capacity
- Approved instructions can cover Shopify order actions as well as social replies
Watch out for
- One conversation can consume separate credits for moderation, labels and replies
Best for
- Social-first ecommerce teams coordinating comment moderation and customer follow-up
Sources
- Brandwise | AI Customer Agent for Ecommerce (Oct 27, 2026)
- Brandwise Pricing | AI Agent Plans for DTC Brands (Oct 27, 2026)
- Brandwise | Get started (Oct 27, 2026)
- Terms of Service - Brandwise (Oct 27, 2026)