What it does
Adobe Marketo Engage coordinates B2B email, audience segments, nurture programs and sales connections. Smart Campaigns can run on a schedule or respond to events; pricing is quoted, and an administrator grants staff access to the subscription.
Choose a Batch Smart Campaign for a scheduled audience, such as a product update for an opted-in segment. Choose a Trigger Smart Campaign for an event, such as a relevant email interaction. Adding any trigger makes the campaign event-driven, and multiple triggers use an either/or relationship: any one can start its actions.
Qualification limits then govern repeat participation. The default sends a person through once, with options for every occurrence or an elapsed interval. A day means twenty-four hours, and a month means thirty days, rather than resetting at a calendar boundary. Communication limits are not applied to Smart Campaigns by default, so configure their use alongside qualification before enabling repeated messages.
Request a quote around the audience, connections and staff access required:
| Package | Included users | Daily API calls |
|---|---|---|
| Growth | 10 | 20,000 |
| Select | 25 | 50,000 |
| Prime | 25 | 50,000 |
| Ultimate | 25 | 50,000 |
Other package features differ, so user and API capacity are only part of the choice. A CRM integration coordinates campaign and sales data with the connected CRM.
For a new colleague, an administrator opens Marketo Engage in Adobe Admin Console, selects the subscription and uses Users, Add User. Assign a product profile before saving. New users receive the default Standard User role in the default workspace; adjust their roles in Marketo to match the work they need to do.
Strengths
- Scheduled audience campaigns and event-driven campaigns serve distinct jobs
- Repeat qualification can be limited by person and elapsed interval
Watch out for
- Multiple triggers match on any trigger rather than requiring all of them
- Smart Campaign communication limits need explicit configuration
Best for
- B2B marketing operations teams coordinating nurture and event-driven communication with sales
Sources
- Adobe Marketo Engage | Marketing Automation Platform (Oct 26, 2026)
- Understanding Batch and Trigger Smart Campaigns | Adobe Marketo Engage (Oct 26, 2026)
- Edit Qualification Rules in a Smart Campaign | Adobe Marketo Engage (Oct 26, 2026)
- Marketo Engage pricing and packaging (Oct 27, 2026)
- Add or remove a user (Oct 27, 2026)