Clay

clay.com ↗

A go-to-market platform for data, agents, and workflow automation.

SI Score
75/100
Pricing
Not confirmed
Free plan
Not confirmed
Sign-up required
Not confirmed

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Homepage screenshot
Screenshot of the Clay homepage
SI REVIEWBased on the site's own pages, in a directory managed by people

What it does

Clay is a web platform for building go-to-market systems. It brings together first and third party data sources, a marketplace of over 200 data and AI vendors, and agentic workflows. Teams can enrich CRM records, source accounts, score leads, build ad audiences for LinkedIn, Meta, and Google, and run outreach through a native sequencer. The site offers a free trial, a demo request, and signup through the app.

The site lists product areas such as a data marketplace, waterfall enrichment, signals and intent, agents, workflows, CLI and API access, ads sync, and a native sequencer. It links to pricing, contact, about, and an agent plugin hosted on GitHub. The about page says Clay began in Brooklyn in 2017 as a spreadsheet that let people connect information and automate work without writing code.

Best for
TAM sourcingCRM enrichmentAutomated outboundAd audience sync