Looker is Google Cloud's business intelligence and embedded analytics platform. You define business logic once in LookML, a semantic layer that keeps dashboards, conversational analytics and AI agents on the same metrics. Analysts and data teams use it for governed self-service reporting, while product builders embed analytics into their own apps. Expect modeling work in LookML before anyone gets a dashboard.
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Our take
The semantic layer is the real product here: define a metric once and the dashboards, the Gemini-powered agents and the embedded views all read from it. That's a good fit for data teams tired of numbers that disagree between reports. The catch is that someone has to build the LookML models first, so it isn't a tool you point at a warehouse and walk away from. We'd pick it when governance matters more than a quick first chart.
Features
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LookML semantic layer
Business logic is defined once in LookML, which grounds dashboards, conversational analytics and AI agents in consistent metrics.
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Conversational analytics
Conversational Analytics and Dashboard Agents are powered by Gemini and run inside BI canvases.
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Embedded analytics
Developers embed analytics through low-code iframe embedding, SDKs and the Looker Conversational Analytics API.
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Google Cloud integration
Looker runs on Google Cloud with IAM single sign-on, Private Service Connect, customer-managed encryption keys and native BigQuery integration.
Best for
- Data analysts
- BI teams
- Product developers embedding analytics
- Enterprise data teams
FAQ
- Does Looker have an API?
- Yes. The record lists Looker APIs and a Looker Conversational Analytics API, alongside SDKs and iframe embedding for developers.
- Do you need to model data before using Looker?
- The record notes that LookML data modeling is required before use, so plan for that work before dashboards go live.
Sources
- cloud.google.com/looker (opens in a new tab) Catalogue record describing Looker's semantic layer, agents, embedding options and Google Cloud setup
