What it does
Club is the ambassador platform formerly known as Brandbassador. Brands organise community missions, collect creator content and manage rewards through an app or web experience. Access uses registered accounts and a recurring software licence, with rewards and applicable sales commissions charged separately.
An ambassador programme can ask different groups to do different work. Club segments members by measures such as following, engagement and past performance. A product launch could give existing customers a demonstration brief while another group receives an event invitation. Product seeding and affiliate discount codes support campaigns that involve samples or tracked purchases.
The mission builder supplies customisable templates, scheduling and rewards. Publishing a mission can notify members through the app. Submitted posts collect in a filterable Content Library, making it easier to find material from a particular campaign.
Performance rewards use social metrics collected 24 hours after submission. The brand can refresh the calculation before approving. Approval fixes the amount, so later engagement does not increase the reward.
Licence fees, ambassador rewards and sales commissions are separate. Cash rewards and discount-code activity use a deposit account that can replenish automatically.
Strengths
- Missions can target ambassador groups using engagement and previous performance
- Submitted campaign posts collect in a filterable Content Library
Watch out for
- Sales commissions and ambassador rewards add to the software licence
- Performance-based rewards stop changing after the brand approves the submission
Best for
- Consumer brands running ongoing ambassador communities and creator missions
Sources
- Community-Led Growth Platform for Brands | Club (Oct 26, 2026)
- Brand Ambassador Platform Pricing | Club (Oct 26, 2026)
- Club ambassador community platform (Oct 27, 2026)
- Club Engage: missions and community content (Oct 27, 2026)
- Club brand and user terms, including platform migration (Oct 27, 2026)