What it does
Copernica Marketing Suite combines email campaigns with a layered customer database and visual follow-up workflows. Orders, interests and email activity can shape each audience and its next message. Monthly licences start at EUR 99, with the final configuration and usage priced by quote.
A layered profile is useful when one customer has several orders, interests, or viewed pages. Copernica stores that context together instead of reducing it to membership of a static list. Combine profile fields and behaviour with and/or conditions to define the audience. Standard integrations, APIs, webhooks, and periodic SFTP imports provide routes for bringing the information in.
The Follow-up Manager then turns a database change, click, or email impression into a starting point. Decision points inspect the available data before an action sends a message, schedules a reminder, or updates the profile. For a repeat-purchase sequence, decide which order information should determine the next branch and keep that structure consistent as new orders arrive.
The monthly licence starts at EUR 99, with the quote tailored to usage. Provide your name, work email, company and phone on the pricing form, or request the 30-minute walkthrough. Bring an example of your customer and order data so the discussion covers the database structure as well as message volume.
Users receive access to a licensed account. The user-management area separates users, accounts and companies, so an agency or external specialist can be granted access to the appropriate customer account without treating every collaborator as the same login.
Strengths
- Layered profiles retain customer context beyond a static mailing list
- Decision points connect profile data with automated follow-up actions
Watch out for
- The monthly licence depends on the selected usage and configuration
Best for
- Email teams with connected customer data and multi-step, profile-based follow-up
Sources
- Copernica: Email & marketing automation platform | Copernica (Oct 25, 2026)
- Optimal profile enrichment | Copernica (Oct 25, 2026)
- Follow-up manager | Copernica (Oct 25, 2026)
- Copernica Marketing Suite pricing (Oct 27, 2026)
- Copernica accounts and users (Oct 27, 2026)
- Copernica REST API authentication (Oct 27, 2026)
