What it does
Creator.co helps brands recruit creators, prepare campaign briefs and review content before publication. Its London assistant can draft requirements, while the workspace tracks deliverables, payouts and results. A brand account is required, and Self Serve has a 14-day trial without a card before paid access.
Creator.co's campaign builder turns deliverables, dates and intended usage into a brief, with London assisting the draft. The brand can accept marketplace applications or contact selected creators. Content edits and approvals stay with the campaign, alongside deadlines and posting status. A retail launch could track a product demonstration and store visit together. Affiliate links and discount codes connect collaborations with sales activity.
| Plan | Seats | Contact credits | Insight reports | Support scope |
|---|---|---|---|---|
| Self Serve | 1 | 100 | 50 | Brand manages collaborations |
| Managed | 2 | 250 | 150 | Account manager; up to 5 supported collaborations per month |
| Enterprise | 5 | Custom | Custom | Tailored strategy, reporting and integrations |
Self Serve and Managed offer monthly or annual billing. Extra credits are available. Creator compensation is separate from the software subscription, and the brand terms apply a 5% processing fee to wallet deposits.
Register the brand account and complete its required details before buying features. Continuing access is paid; retaining dashboard data after ending feature access requires a storage package. Creator's standard usage-rights FAQ ties reuse permission to an active subscription, so account for that when planning later advertising or website use.
Strengths
- Content feedback and posting status remain attached to the campaign
- Marketplace applications and direct search provide two recruitment routes
Watch out for
- Standard content usage rights depend on an active subscription
- Wallet deposits incur a 5% processing fee under the brand terms
Best for
- Brand teams coordinating multiple creator partnerships and content approvals
Sources
- Creator Platform (Oct 27, 2026)
- Creator Campaign Management (Oct 27, 2026)
- Creator Pricing Plans (Oct 27, 2026)
- Creator Brand Terms and Conditions (Oct 27, 2026)