What it does
CTM, also known as CallTrackingMetrics, combines call and lead attribution with conversation analysis, reporting and workflow automation. Its broader platform includes routing, communications and tools for inbound and outbound teams.
CTM links tracking-number calls to marketing sources, then gives teams a way to record what happened in the conversation. In Activities > Call Log, open a call's Score icon. Add a reporting tag, choose a star rating and, when appropriate, switch Converted on and enter the value and date. Save Changes writes those details to the log; conversion and revenue information also appears in call reports. A booked appointment and a wrong-number call can therefore be labeled differently.
Administrators can restrict the available tags under Reports > Scoring > Reporting Tags. Avoid quotation marks in tag names because those tags cannot be used as activity-log filters. Removing a conversion flag does not necessarily clear its monetary value; the support guide explains how to remove the associated score data.
| Plan | Base fee billed monthly | Selected scope |
|---|---|---|
| Marketing Lite | USD 79/month | Call attribution and manual scoring |
| Marketing Pro | USD 179/month | Subaccounts, automation and API access |
| Sales Engage | USD 329/month | Softphone and sales-team tools |
| Enterprise | USD 1,999/month | Volume arrangements and dedicated services |
Annual and two-year prepayment reduce the first three plans' base fees. Numbers and call minutes cost extra. The first month's subscription fee is waived, but usage still needs funding. Signup requires a verified email, account details and a payment card for the initial charge; usage balances can refill automatically.
Strengths
- Connects campaign attribution with tags, scoring and conversation context.
- Offers reporting integrations, automation and agency account structures.
Watch out for
- Numbers and conversation usage are charged beyond the base subscription.
- Switching off a conversion does not by itself reliably clear its recorded monetary value.
Best for
- Marketing teams measuring campaign-driven calls and defined lead outcomes
Sources
- CTM plans and pricing (Oct 27, 2026)
- CTM pricing, billing and account FAQs (Oct 27, 2026)
- Call Scoring and Reporting Tags (Oct 27, 2026)
- Conversation Analytics Software for Sales & Marketing | CTM (Oct 26, 2026)