What it does
Demandbase combines account, buying-group and engagement information for sales and marketing teams. Sellers can prioritize companies and bring contact context into customer relationship management (CRM) software and sales-engagement tools. The flagship platform has custom pricing made up of a platform fee and per-user charges.
Demandbase's flagship platform brings Sales and Marketing together as one purchase. Its tailored commercial structure combines a platform fee with a flat per-user fee. Scope both teams' work around shared account and buying-group context, rather than planning a sales-only package that the current offer does not sell separately.
For a first sales workflow, choose a target account with relevant engagement and examine which buying-group roles are involved. A company can be active while the proposed contact has little relevant context, so use the stakeholder interests and activity to prepare the handoff. Demandbase can bring enriched account and contact information into the CRM and sales-engagement tools where the rep works.
Then review engagement alongside opportunity progress. The same account priorities can inform sales, marketing and advertising, but the team's actual meetings and opportunities remain the practical basis for changing the next round of targeting.
Use the pricing request to scope the combined platform. Existing users choose the Sales & Marketing Login; optional Advertising and Data services have their own purchasing scope.
Strengths
- Account and buying-group context can be shared across sales and marketing
- Enriched account and contact data can enter connected sales workflows
Watch out for
- The flagship offer does not split Sales and Marketing into standalone purchases
Best for
- B2B teams coordinating account-based prospecting across sales and marketing
Sources
- Pricing | Demandbase (Oct 27, 2026)
- B2B Sales Intelligence Platform | Demandbase Sales (Oct 27, 2026)
- ABM Platform for B2B Sales & Marketing Success | Demandbase (Oct 26, 2026)