What it does
Netlify Web Analytics uses hosted-project CDN logs to report pageviews, IP-based unique visitors, sources, bandwidth and missing resources. Views update hourly, with available history depending on the Netlify plan.
Netlify Web Analytics reads a deployed project's server logs without adding a browser tracking script. It can therefore report requests even when a visitor blocks browser analytics or does not run JavaScript.
A Netlify account and deployed project are required. In the project's dashboard, open Analytics & metrics > Analytics and enable the service. The reports show pageviews, visitors, top pages and sources, missing resources and bandwidth, with hourly updates.
| Current plan | Included analytics history |
|---|---|
| Free | 1 day |
| Personal | 7 days |
| Pro | 30 days |
Free is a continuing plan; the longer windows accompany paid subscriptions. Older add-on billing arrangements can have different terms.
Pageview and bandwidth charts count different things. Pageviews include successful HTML responses, while bandwidth also includes assets and errors. The missing-resource report helps identify requests for broken images or old URLs.
Unique visitors are based on IP addresses. Daily, hourly and whole-period totals use their respective aggregation windows, so adding daily unique counts will not reproduce the period's unique total.
Strengths
- Reports hosted-project requests without a separate browser tracking script.
- Separates missing resources and bandwidth from successful pageviews.
Watch out for
- Requires a deployed Netlify project.
- The Free plan exposes only one day of analytics history.
Best for
- Teams investigating traffic and missing resources on Netlify-hosted sites
Sources
- Netlify current free and paid analytics retention (Oct 27, 2026)
- Netlify analytics enablement and reports (Oct 27, 2026)
- Netlify server collection and counting definitions (Oct 27, 2026)
- Netlify account and deployed-project setup (Oct 27, 2026)
- Web Analytics usage and billing | Netlify Docs (Oct 25, 2026)