Echobox

echobox.com ↗

Connect publisher story distribution with timing, channel and framing decisions

SI Score
80/100
Pricing
Contact for Pricing AI reading, not confirmed
Free plan
Not confirmed
Sign-up required
Required AI reading, not confirmed

Ask SI about Echobox

Answers use saved listing facts and recorded sources.
Homepage screenshot
Screenshot of the Echobox homepage

What it does

Echobox helps publishers distribute a continuing flow of stories across social channels. Registered team accounts connect a publication's content feeds, social pages and performance information. Pricing is quoted by use case and selected modules.

Start by creating a Property for the publication with an individual work email. Connect the social pages using an account with full administration rights, set the time zone and complete the website-tag setup and test. Properties separate publication domains. Editor permissions can be limited to selected social pages; they do not include Settings, Autofeed or CSV analytics exports.

A feed needs two steps: add its URL under Settings > Content Feeds, then assign it to the intended pages under Settings > Pages. Merely adding the URL does not supply any page. RSS carries article details that help prepare posts. With sitemaps, Echobox reads only the first 3,000 articles and brings newly added entries into the Home Feed after connection.

Automation can cover new stories, reshares, out-of-hours work or a combination. Custom settings control article age, reshare count and the gap between appearances of the same story; reshares can be restricted to items marked Evergreen. This lets a newsroom treat a lasting guide differently from a dated event report.

Editors can remove or revise proposed posts in the Schedule Queue. A manually deleted item will not be scheduled again for at least thirty days. With Optimal automation, manual posts reduce the automated volume; with Custom, they do not. A busy desk should account for that distinction when combining manual breaking-news posts with its regular schedule.

Echobox's broader offer includes email and audience tools. The quote is modular, so specify whether the project needs Social alone or a wider publishing setup.

Strengths

  • Different content feeds can supply different social pages
  • Custom resharing rules include article age, repeat count and minimum spacing

Watch out for

  • A feed must be explicitly assigned to pages before it supplies them
  • Manual posts do not reduce the automated share count in Custom mode

Best for

  • Newsrooms and publishers distributing a steady stream of stories with editorial controls

Sources