What it does
EmailOctopus is an email marketing platform with a drag-and-drop editor, subscriber organization and personalization. It connects website signup forms to newsletters, with a free account for up to 2,500 subscribers and 10,000 monthly emails.
A neighborhood newsletter can begin in EmailOctopus with a form, subscriber-interest data and a campaign. The editor accepts either a drag-and-drop design or imported HTML, while merge tags and subscriber fields support targeted content. Its stated focus is email; SMS is not part of the product.
The plan difference changes how that newsletter is operated:
- Starter covers 2,500 subscribers and 10,000 emails per month. It includes one landing page, one form and one user, with EmailOctopus branding in outgoing messages. Campaign reports remain available for 30 days.
- Pro adds unlimited forms, landing pages and users and retains reports without that expiry.
A committee reviewing a season's newsletters needs Pro to keep campaign reports beyond 30 days and give multiple members their own access. The service offers a permanent free plan rather than a time-limited trial. EmailOctopus Connect, its Amazon SES-based offering, has separate pricing and is not needed merely to use the standard service.
Use Get started for free to create an account; no credit card is required. Pro starts at USD $9 per month billed yearly, with its price changing as the selected subscriber and email allowances increase.
Strengths
- Subscriber data can drive segmentation and personalized content
- Developer tools connect an existing website or application
Watch out for
- Starter retains campaign reports for 30 days and allows only one user
- SMS is outside the product's stated email-only scope
Best for
- Email newsletters that do not need a multichannel marketing suite
Sources
- EmailOctopus email marketing (Oct 27, 2026)
- EmailOctopus Starter and Pro pricing (Oct 27, 2026)