What it does
etracker analytics covers website traffic, campaigns, events and shop behavior. Its reports include content, traffic sources and commerce analysis, with a reporting API for custom connections in Enterprise. Business customers can start a 30-day Enterprise trial without a credit card.
etracker analytics measures website visits, events and shop activity. Plans are sized by hits, which include interaction events as well as pageviews, so a busy store's event collection affects its allowance.
| Plan | Monthly equivalent, before VAT | Included monthly hits | Reporting scope |
|---|---|---|---|
| Basic | EUR 10.80 | 25,000 | Website and content reports |
| Pro | EUR 22.80 | 25,000 | Commerce, customer journeys, advertising conversions and form analysis |
| Enterprise | EUR 58.80 | 50,000 | Report Builder, reporting API and Looker Studio connection |
These starting options have a minimum 12-month contract with the licence fee paid in advance. Excess hits have separate charges. Enterprise's reporting API connects results to other software; raw-data access is a separate optional purchase.
The 30-day trial provides Enterprise features without a credit card. It starts when the installed tracking code first collects data, rather than simply when you fill in the signup form. Registration asks for contact details and the website address, and the service is intended for business customers. After the trial, choose a package in the account.
For commerce reporting, the product, basket and order events supply the stages used to examine shopping behavior. A website focused on publishing can instead use the content and traffic-source reports without adopting the store-specific views.
Strengths
- Covers content, marketing and shop-behavior reporting.
- Enterprise includes a REST reporting interface and connector options.
Watch out for
- Plans have a minimum 12-month contract with the licence paid in advance.
- Usage above the monthly hit allowance incurs additional charges.
Best for
- Website and commerce teams defining event-based business reports
Sources
- etracker analytics prices and annual commitment (Oct 27, 2026)
- etracker Enterprise trial registration (Oct 27, 2026)
- etracker reporting API access and report queries (Oct 27, 2026)
- etracker product, basket and order events (Oct 27, 2026)
- etracker | Die Google Analytics-Alternative 'Made in Germany' (Oct 25, 2026)
- Preise - etracker (Oct 25, 2026)