Fabric

fabric.inc ↗

Merchandising platform that connects brand catalogs to AI shopping engines

SI Score
70/100
Pricing
Not confirmed
Free plan
Not confirmed
Sign-up required
Not confirmed

Ask SI about Fabric

Answers use saved listing facts and recorded sources.
Homepage screenshot
Screenshot of the Fabric homepage
SI REVIEWBased on the site's own pages, in a directory managed by people

What it does

Fabric connects a brand's product data and systems to AI engines such as ChatGPT, Gemini, Claude, Alexa, and Perplexity. Its Merchandising Studio shows what shoppers ask across answer engines, enriches catalog content, and tracks AI-driven traffic to product pages. It is built for enterprise scale.

Fabric is aimed at brands that want their products surfaced when shoppers ask AI assistants what to buy. The Merchandising Studio monitors prompts across engines, enriches catalog data through the Fabric Shopping 360 knowledge graph, and reports AI-driven share of traffic per product page. The site states enterprise scale, with over 10 million products and attributes managed and 99.95% uptime across a billion API calls a year. A careful buyer should check how enrichment fits their existing PIM, ERP, and PLM setup, and confirm which answer engines are actually tracked. No pricing is published, so cost and onboarding need a sales conversation.

Strengths
  • Tracks shopper prompts across ChatGPT, Gemini, Claude, Alexa, and Perplexity
  • Enriches product catalogs with attributes, FAQs, and keywords
  • Reports AI-driven traffic share per product page
Watch out for
  • No public pricing or free plan listed
  • Enterprise focus may not suit small stores
  • Requires connecting existing PIM, ERP, and PLM systems