What it does
Firework brings shoppable videos, video chat and virtual showrooms to ecommerce stores. Merchants use its Business Portal to connect videos with products and control how they appear. Commercial configurations use tailored pricing, and a 14-day trial can be requested without a credit card.
In Firework's Business Portal, select the store and open its product. Choose +Add Videos, select the clips and click Add to link them. The product view collects its associated videos; use a video's three-dot menu to edit it.
Drag videos by their menu handle to change the display order. Hide from Product removes a clip from that feed, and Unhide restores it. Remove from product instead removes the product association. Hiding a seasonal demonstration keeps the link available for its return.
The Shoppable Video options compare as follows:
| Option | Uploads | Playlists | Logins |
|---|---|---|---|
| Pilot | 10 | 3 | 1 |
| Starter | 50 | 10 | 1 |
| Growth | Unlimited | 50 | 5 |
| Pro | Unlimited | Unlimited | 10 |
| Enterprise | Unlimited | Unlimited | Unlimited |
Pro includes 100,000 monthly video views and custom commerce integrations; Enterprise advertises unlimited views. The Pilot access link leads to a 14-day trial form, with acceptance at Firework's discretion. Agree the viewing allowance, store connections and any video-chat or showroom services when requesting a commercial quote.
Strengths
- Imports customer-created videos from Instagram and TikTok
- Interactive videos support quizzes, polls and custom action buttons
Watch out for
- Starter, Growth and Pro charge for video views above the included allowance
Best for
- Merchants organizing product demonstrations in storefront video feeds
Sources
- Firework merchant help center (Oct 26, 2026)
- Firework adding and editing product videos (Oct 27, 2026)
- Firework sorting and controlling product-video visibility (Oct 27, 2026)
- Firework Shoppable Video configurations and custom pricing (Oct 27, 2026)
- Firework current trial access form (Oct 27, 2026)