What it does
Fospha combines daily marketing-mix attribution with forecasting, marketplace measurement and experiment support. Its retail-commerce platform connects advertising, analytics and commerce data, with related planning and automation capabilities.
Fospha connects advertising with sales from a brand's own store and marketplaces. That matters when, for example, an ad leads to an Amazon purchase rather than a checkout on the advertised website.
In the Optimisation Dashboard, filter by campaign, market and dates, then choose the Lead KPI and a comparison metric. Click a campaign bubble to inspect its performance over time. Yellow indicates disagreement between performance measures; pink can mean a missing target or insufficient data. The summary table can be customized and exported to Excel.
Choosing the measurement scope
| Suite | Role |
|---|---|
| Media Mix Attribution | Required starting point |
| Marketing Mix Modeling | Broader modeling and planning |
| Incrementality Testing | Managed geographic experiments |
| AI and Automation | Connected analysis and automation |
Arrange the package through Fospha's sales team. Its contract-based access requires an onboarded account; connecting the underlying advertising, analytics and commerce systems needs administrative permissions.
Strengths
- Models marketing contribution across direct and marketplace sales.
- Combines daily outputs with forecasting and model-validation views.
Watch out for
- Media Mix Attribution is the required foundation for other suites.
- The offer is designed for brands with substantial monthly advertising spend.
Best for
- Retail brands evaluating advertising across direct and marketplace revenue
Sources
- Fospha commerce measurement (Oct 27, 2026)
- Fospha pricing and suites (Oct 27, 2026)
- Optimisation Dashboards (Oct 27, 2026)
- Fospha MCP setup and onboarding (Oct 27, 2026)
- Fospha agency referral terms (Oct 27, 2026)
- FAQs - Fospha Measurement System Questions Answered (Oct 25, 2026)