What it does
Friendbuy helps merchants run referral, loyalty and influencer programs with configurable incentives and customer rewards. Teams can inspect referral activity, purchases and reward status from a customer profile. Staff use individual accounts, and commercial terms depend on the selected programs and merchant requirements.
Open Customer Service, choose Email Address, Customer ID, Order ID, Coupon/Gift Code or Referral Code, enter the exact identifier and press Enter. Customer IDs, order IDs and referral codes are case-sensitive.
A coupon search finds its recipient, who may differ from the buyer. In the profile, Advocate Rewards shows the status and associated purchase. Admin, Customer Service and Store Associate roles can use this lookup.
Pending can reflect a configured reward delay. Not Eligible may mean the referred buyer was already a customer or missed a purchase threshold. Rejected can result from a matching email address, device or other fraud check. The profile displays the reason.
Invited staff create an account, activate it by email and accept the merchant's team invitation. A new browser can require another device-verification email.
For Shopify, the pricing builder combines monthly order volume with the selected referral, loyalty and influencer products. Influencer revenue and optional add-ons also affect the estimate. Other commerce environments and more complex programs use custom pricing. The final scope and fees are set in a Service Order.
Strengths
- Shopify plans include program planning, branded design and implementation assistance
- An optional receipt-scanning service rewards purchases outside the merchant checkout
Watch out for
- Gift cards distributed as links cannot be found through code search
- Early service cancellation does not remove the full-term fee obligation in the published Service Order terms
Best for
- Merchant support teams investigating referral and loyalty reward questions
Sources
- Referral, Loyalty & Influencer Software | Friendbuy (Oct 26, 2026)
- Friendbuy Service Order fees and account terms (Oct 27, 2026)
- Friendbuy customer profile lookup (Oct 27, 2026)
- Friendbuy reward status meanings (Oct 27, 2026)
- Joining a merchant team on Friendbuy (Oct 27, 2026)
- Friendbuy Shopify pricing builder and custom program options (Oct 27, 2026)