What it does
Fullstory provides behavior analytics, session replay, heatmaps and product or mobile analysis. Analytics focuses on customer journeys, Workforce on employee workflows and Anywhere on using behavior data in other systems. FullstoryFree offers ongoing website session capture for small teams.
Fullstory’s Analytics product connects behavior patterns with replayable customer sessions. Replay includes tabbed browsing, and the wider platform adds funnels, heatmaps and journey analysis. Workforce and Anywhere address different jobs: understanding employee tools and sending behavioral data into other systems.
For a small website project, FullstoryFree is a practical entry point. Register without a card, install the Fullstory snippet and begin collecting sessions. The free account includes up to ten users, 30,000 captured sessions each month, and 12 months of replay and analytics retention. When the monthly limit is reached, existing sessions remain accessible but new capture pauses until the next cycle or an upgrade.
Paid Business, Advanced and Enterprise plans use custom quotes. Dashboards and StoryAI are outside the free plan, while mobile analytics and Guides and Surveys are paid add-ons. The free plan also has different data terms: Fullstory may use anonymized data for purposes including AI training and benchmarking; paid plans give customers full data ownership. Masking, page exclusions and consent settings let teams control collection.
Strengths
- Session replay adds interaction context to behavior analytics
- The permanent free plan includes ten users and 30,000 monthly sessions
- Free-plan recordings and analytics are retained for 12 months
Watch out for
- Free capture pauses when the monthly session limit is reached
- Dashboards and StoryAI require a paid plan
- Free-plan terms give Fullstory rights to use anonymized collected data
Best for
- Product teams studying behavior across digital customer journeys
Sources
- Fullstory platform overview (Oct 27, 2026)
- Fullstory session replay (Oct 27, 2026)
- Fullstory plans and add-ons (Oct 27, 2026)
- FullstoryFree features, limits and data terms (Oct 27, 2026)