What it does
Funnel connects marketing sources, standardizes fields and supplies data to dashboards, spreadsheets and warehouses. Its Data Hub applies business logic and currency conversion; optional Funnel Measure tools support attribution and other advanced measurement.
Funnel prepares marketing data once for several reporting destinations. That is useful when an agency needs the same campaign definitions in a client dashboard and a warehouse export.
Send a reporting feed to its destination
In a Funnel workspace, open Connect > Data sources, choose a connector, authorize access and save its configuration. Use Data Explorer to inspect the campaign, spend and other fields before building the output.
Open Export > + Create Export, select the destination and authorize it. Choose the metrics, dimensions, reporting currency and synchronization schedule, then start the export and check the destination. The same prepared data can also be used in Funnel's views and dashboards. Longer historical backfills can take additional time and may require support.
| Plan | Connector selection | Destinations and measurement |
|---|---|---|
| Starter | 117 connectors | 13 destinations |
| Business | 579 connectors | 46 destinations; Funnel Measure available separately |
| Enterprise | Enterprise arrangements | Adds Snowflake; Funnel Measure available separately |
Starter and Business have paid subscriptions. The 30-day trial needs no credit card and includes all Data Hub connectors and destinations. Access requires a Funnel account and workspace, plus permission to connect the originating platforms and reporting destinations.
Strengths
- Connects data preparation with reusable business and currency definitions.
- Delivers prepared marketing data to several reporting destinations.
Watch out for
- Connector and destination availability differs by plan.
- Advanced Funnel Measure capabilities require an eligible plan and add-on.
Best for
- Teams standardizing multi-channel marketing data before reporting
Sources
- Funnel subscriptions, connectors and trial (Oct 27, 2026)
- Funnel source-to-export quickstart (Oct 27, 2026)
- Funnel | The leading marketing intelligence platform (Oct 25, 2026)