What it does
GeoLift by Recast provides experiment design, market selection and post-test analysis for geographic incrementality studies. It uses dated location-level KPI data, proposed spend changes and statistical settings to assess test designs and results.
GeoLift by Recast helps plan geographic experiments and measure the effect of changing spend in selected markets. Before launch, Precision Preview shows the expected uncertainty at different spending levels, so you can revise a design whose result would be too imprecise.
For post-test analysis, open Analyze and upload location-level results covering the pre-test period through the cooldown. Choose the outcome column and date format, then click ingest data and inspect the geographic plots. Set the experiment dates, cooldown, test locations, spend direction and amount. Analyze experiment produces lift and return estimates with uncertainty intervals, plus comparisons with the modeled control.
Create an account to begin. The six-month trial requires no card and does not renew automatically. Continued standalone access uses a monthly or annual subscription, which renews until canceled. Access can also be included with Recast MMM. The trial is an evaluation period rather than an ongoing free plan.
Strengths
- Previews expected precision before an experiment is launched.
- Combines market selection with post-test lift and uncertainty analysis.
Watch out for
- Tests require geographically addressable activity and location-level outcome data.
- A design can produce an interval too wide for the intended decision.
Best for
- Marketing teams planning controlled geographic spend or promotion experiments
Sources
- GeoLift by Recast (Oct 27, 2026)
- GeoLift Quick Start Guide (Oct 27, 2026)
- GeoLift Subscription Management (Oct 27, 2026)
- App Login - Recast (Oct 25, 2026)