What it does
Good On You publishes sustainability ratings for fashion, beauty and retail brands. Its methodology uses public evidence and organises issues around people, planet and animals, with consumer guides alongside the ratings.
Good On You is useful for adding a brand-level question to a shopping shortlist. Its five-level ratings sit beside the people, planet and animals framework, with topics such as labour, climate, water, animal-derived inputs and testing identified in the methodology summary. Begin with a brand rating and its explanation, then compare alternatives in the relevant clothing or beauty category. The unit of assessment is the brand, so a rating provides context for a purchase rather than a specification for an individual garment. Consumer guides and selected offers are separate routes from the assessment itself.
Strengths
- A stated evidence framework makes the basis of brand comparisons visible
Best for
- Researching a fashion or beauty brand before a purchase
Sources
- Good On You - Sustainable Fashion and Beauty Brand Ratings (Oct 26, 2026)