What it does
Tolstoy combines shoppable storefront videos, AI product-content creation and a shopping assistant for merchants. Product-page stories match media to the item a shopper is viewing. A free account supports preparation, while ongoing publishing requires a paid plan after an eligible fourteen-day trial.
When a Tolstoy story appears on one product page but not another, check the media's product tags. PDP Stories, its product-page story format, matches content to the current product; tag each asset correctly and use product-specific demonstrations.
The Tolstoy Builder block must be in the right Shopify product template, with the theme saved. Click Publish update after changing media. To remove the experience, pause the widget or remove that block.
Annual USD charges are prepaid; these usage allowances renew monthly:
| Plan | Annual charge | Video viewers | AI Studio credits | Onsite AI credits |
|---|---|---|---|---|
| Starter | 180 | 5,000 | 3,000 | 500 |
| Plus | 348 | 20,000 | 7,300 | 2,500 |
| Pro | 1,548 | 50,000 | 32,400 | 10,000 |
| Max | 3,588 | 120,000 | 74,800 | 25,000 |
Monthly billing and custom Enterprise agreements are available. Shoppable Videos, AI Studio and AI Sales Agent have separate allowances. Onsite AI credits cover chats and try-ons, not page visits; extra video viewers incur charges.
Free accounts need no card. Eligible accounts get one fourteen-day publishing trial with uncapped views; payment then keeps widgets live. Existing allowances remain until you change plans.
Strengths
- Story analytics track impressions, opens and open rate
- Starter includes controls for brand colors, fonts and buttons
Watch out for
- Publishing beyond the eligible trial requires payment
Best for
- Shopify merchants adding product-specific videos to product pages
Sources
- Tolstoy PDP Stories setup and troubleshooting (Oct 27, 2026)
- Tolstoy current usage plans and publishing trial (Oct 27, 2026)
- Tolstoy account and USD payment terms (Oct 27, 2026)