What it does
Growform builds multi-step and single-step lead-capture forms. Conditional logic controls fields, steps and endings, with email, webhook and integration options for delivering leads.
In Growform, open the step dropdown and Edit steps & endings. Under Endings, use Add ending > Redirect for each destination and enter its URL. Edit logic controls which answers lead there. Growform checks from top to bottom: the first match wins, and the final ending catches everyone else. Put a specific service destination above a general contact page.
The Send query params toggle can pass answers to that destination. An in-form ending can display a message instead. When revising questions, remove downstream logic before deleting a field or step it depends on; Growform blocks deletions that would break those references.
Use Share form to get an embedding snippet, or share the hosted form link. You need a Growform account. Its 14-day trial requires no credit card.
| Plan | Monthly billing | Annual payment | Leads per month / active forms |
|---|---|---|---|
| Basic | USD 79/month | USD 756/year | 300 / 3 |
| Professional | USD 139/month | USD 1,308/year | 1,000 / 15 |
| Scale | USD 249/month | USD 2,388/year | 3,000 / 50 |
| Custom | Quoted | Quoted | Agreed lead volume / unlimited forms |
Basic permits embedding on one domain; higher tiers permit unlimited domains. Professional and above add phone and email validation connections and custom-domain hosting. Growform branding is removed on every paid plan.
Strengths
- Ordered endings select the first matching destination and retain a fallback
- Dependency checks prevent deleting fields used by later logic
Watch out for
- Basic is limited to three active forms and one embedding domain
Best for
- Lead-generation teams directing different requests to different destinations
Sources
- Redirect users based on responses (Oct 27, 2026)
- Deleting fields used in conditional logic (Oct 27, 2026)
- Growform pricing and plans (Oct 27, 2026)
- Share a Growform form on WordPress (Oct 27, 2026)
- Multi-Step Lead Form Builder That Generates More Leads | Growform (Oct 25, 2026)