What it does
Growth.Design publishes comic-style UX case studies and psychology principles. Its library covers onboarding, retention, revenue, referrals and ethical design. Free signup provides case-study access, while separate Product Psychology and C.L.E.A.R. Design masterclasses provide structured paid learning.
Growth.Design uses short illustrated stories to examine decisions inside recognizable products. Filter Case Studies by topics such as Onboarding, Retention or Ethics. Each listing gives an estimated reading time and focuses on a specific experience, from trial offers to permission requests and cancellation.
For example, the Hopper story examines when location and notification prompts appear during travel planning. It separates observations from a proposed redesign and connects moments in the journey to named psychology principles. Stories use keyboard arrows for navigation, and a public text version is also available.
Free stories and paid courses
The case-study viewer invites free Google or email signup; subscribing also signs you up for future case studies. The paid Product Psychology masterclass focuses on user journeys, while C.L.E.A.R. Design focuses on interface design. The bundle page lists their individual prices as US$1,500 and US$1,200, with lifetime access and self-paced learning.
Course registration is currently closed. The site offers a waiting list and says registration will reopen on January 25, 2027. The next bundle price has not been announced.
Strengths
- Visual case studies examine specific product decisions
- Topic filters include ethics as well as growth-related journeys
- Stories offer keyboard navigation and a text version
Watch out for
- The case-study viewer asks for free signup and sends future studies
- Paid course registration is currently closed
Best for
- Product teams discussing the reasoning behind onboarding and purchase interfaces
Sources
- Growth.Design free case-study signup (Oct 27, 2026)
- Growth.Design case-study library (Oct 27, 2026)
- Hopper permission requests UX case study (Oct 27, 2026)
- Growth.Design masterclass bundle (Oct 27, 2026)