What it does
HappyOrNot collects brief feedback through smiley kiosks, QR and NFC signage, and digital touchpoints. Its platform combines location and time context with follow-up choices and feedback reporting. A custom quote covers setup and an annual subscription for the chosen collection points.
A smiley rating can identify a reaction without explaining it. On HappyOrNot's Smiley Touch, Smiley Sign and Smiley Digital, add follow-up options after the main question to collect that reason. Positive and negative ratings can lead to different questions and options, or follow-ups can appear only for negative feedback. A service counter, for example, could ask which part of the visit prompted the rating.
Up to two follow-up questions are available, each with two to six options. Custom question text can contain up to 85 characters. Preset options include translations for supported languages. Read the results through Top follow-ups in Quickview and Pain points and highlights in Details.
Editions and pricing
| Edition | Main scope |
|---|---|
| Essentials | Basic feedback collection using classic Smiley Terminals |
| Professional | All Smiley products, more detailed feedback, collaboration and alerts |
| Managed | Professional capabilities with assigned experts and managed services |
The quote combines a setup fee with an annual subscription based on the mix of collection points. Surveys, responses and users are unlimited. Use Get a Quote to discuss the devices and digital collection points required.
An administrator adds colleagues through Admin > Users > Add new user, assigning their role and location access. Regular users can view results; administrators can also manage surveys and experience points. An Email subscription only role receives reports without access to HappyOrNot Analytics.
Strengths
- Positive and negative ratings can have different follow-up choices
- Preset follow-up options include supported-language translations
Watch out for
- The documented follow-up flow allows two questions with at most six options each
Best for
- Operators collecting quick service feedback across physical and digital locations
Sources
- Customer Feedback Platform That Works | HappyOrNot® (Oct 25, 2026)
- HappyOrNot pricing and features (Oct 27, 2026)
- Follow-up question (Oct 27, 2026)
- Add a new user (Oct 27, 2026)