What it does
Marvin centralizes customer research and supports collection, analysis and sharing. Its platform includes research interviews, cited answers, themes, highlight reels, clips and reports.
The Ask AI bar changes search scope according to where you use it: within a file it searches that file, within a project it searches the project, and from Home or Projects it can search the wider knowledge base on eligible plans.
Ask a concrete question such as which onboarding steps customers struggled with. The first Quick Answer is provisional and has no citations. Wait for the full response, then follow its inline references to the interview, survey response or other material behind a claim. Answers can feed into Insights reports, while clips and highlight reels offer a way to share the relevant moments with colleagues.
The ongoing Free plan includes core features without a credit card, with Ask AI limited to one project at a time. Paid Starter, Pro and Enterprise plans allow broader search and add different integrations, analysis and administration features. Contact Marvin for paid pricing.
AI-moderated interviews and live intercepts sit in a separate AI Research Suite add-on for paid plans. Advanced Ask AI is an Enterprise feature; choose the plan around the research you need to collect and analyze, as well as the number of people who need access.
Strengths
- Completed Ask AI answers link back to the research material behind their claims.
- Search can be scoped to a file, a project or the wider repository.
- Clips, highlight reels and reports support several ways to share findings.
Watch out for
- Free Ask AI searches are limited to a single project.
- The early Quick Answer is provisional and does not include citations.
- AI-moderated interviews and live intercepts require a separate paid add-on.
Best for
- Teams building a reusable customer-research repository
Sources
- Marvin: Customer Insights Platform (Oct 27, 2026)
- Marvin Pricing and Plans (Oct 27, 2026)
- How Do I Use Ask AI? | Marvin Help Center (Oct 27, 2026)