HockeyStack

hockeystack.com ↗

Unify B2B marketing and sales activity for attribution and account-level analysis.

SI Score
80/100
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Homepage screenshot
Screenshot of the HockeyStack homepage

What it does

HockeyStack connects marketing, CRM, website and warehouse data into buyer journeys and revenue reports. Its current platform combines marketing intelligence with account signals, customizable dashboards and AI-assisted analysis.

HockeyStack brings marketing, CRM and website activity into B2B reports and account journeys. Its dashboards can reuse a report in several places, so a shared definition can serve different team views.

To build one, choose Dashboards > New Dashboard > From Scratch, name it with the pen icon and select + to add a report. In the report builder, Columns holds the measures, Breakdown selects the grouping property and the top-level filter selects users or companies. For example, a page-view report can group by Page URL and select visitors outside the US. Completed reports are added to the dashboard; drag their headers to rearrange them.

The filter level matters. A report-level condition for people who visited the homepage selects those people and can still include their other page visits. It does not restrict the report to homepage actions.

Access is through a customer workspace. Administrators invite users and assign access levels under Workspace Settings > Team. Commercial subscriptions are established in the service terms, and the pricing page routes package discussions through its contact form. The terms say cancellation takes effect at the end of the paid term.

Strengths

  • Supports drill-down from revenue measures to accounts and touchpoints.
  • Lets teams compare attribution models within customized reports.

Watch out for

  • Report-level filters select users or companies, so filtering page actions requires the appropriate filter level.

Best for

  • B2B operations teams reconciling marketing influence with account and pipeline outcomes

Sources