What it does
ICICI Direct provides Indian stocks, funds, IPOs and fixed-income investments with research and account tools. Its three-in-one arrangement links savings, trading and demat accounts, allowing investment funds to come directly from an ICICI Bank savings account. Brokerage depends on the selected plan and instrument.
Understand the linked-account arrangement
The three-in-one account connects the bank balance with securities investing, avoiding a separate transfer for each allocation. Stock SIPs, baskets and company screens support different investment approaches. The bank linkage is separate from the brokerage plan.
What iVALUE changes
iVALUE has a ₹299 one-time subscription charge. Futures and options brokerage is ₹20 per order; equity intraday is the lower of ₹20 or 0.05% per order. Active subscribers have annual demat maintenance of ₹300 plus GST. Taxes and other transaction charges are additional.
Delivery brokerage continues under the existing delivery plan. Prime plans address delivery rates and financing terms, and can be combined with iVALUE. In an existing account, the published route is Settings > ICICI Direct iValue Plan > Subscribe.
New applicants verify contact details, provide PAN and bank information, choose trading preferences and a plan, then complete e-signing and identity verification. Futures and options activation requires financial proof.
Strengths
- Three-in-one access links the savings balance with investing
- The iVALUE calculator separates brokerage from statutory charges
Watch out for
- iVALUE does not replace the existing delivery brokerage rate
- Derivatives activation requires financial proof
Best for
- Investors who want linked ICICI banking and securities access
- Indian traders comparing order-based and delivery brokerage plans
Sources
- ICICI Direct linked accounts and investment tools (Oct 27, 2026)
- ICICI Direct iVALUE fees and activation FAQ (Oct 27, 2026)
- ICICI Direct account setup and required documents (Oct 27, 2026)