What it does
Improvado extracts and prepares marketing data for warehouses, reporting tools and AI assistants. Its transformations align fields across sources, while its connector for AI tools lets an existing assistant work with the connected data.
Improvado brings advertising and customer data into a common reporting environment. Extraction, field mapping and transformations prepare the records for a warehouse, a reporting tool or an AI assistant. For example, campaign spend and sales records can share the campaign definitions used in later analysis.
The MCP connector, a standard connection between AI tools and external data, requires an Improvado account. In Claude Desktop, open Customize > Connectors > Add custom connector, enter the documented Improvado endpoint and complete authorization with your Improvado credentials. Customers using a branded Improvado domain must use that domain when authenticating.
| Package | Annual data allowance | Workspaces |
|---|---|---|
| MCP Only | 2 million rows | 1 |
| Starter | 20 million rows | 1 |
| Growth | 60 million to 200 million rows | 10 |
| Enterprise | 1 billion rows | Unlimited |
These are recurring paid packages. MCP Only uses the customer's existing AI setup and includes daily synchronization with 300 connector actions a week. Broader plans have separate allowances for agent and connector actions. Advanced attribution, marketing-mix analysis and incrementality measurement are optional additions on Growth and Enterprise.
Strengths
- Connects marketing, CRM and warehouse reporting workflows.
- Includes transformation and governance capabilities alongside analysis.
Watch out for
- Plans set data-volume and action allowances.
- Advanced measurement modules are separate additions on eligible plans.
Best for
- Marketing analysts preparing governed cross-source campaign data