What it does
Independent Analytics provides traffic reports within WordPress, including pages, referrers, locations and devices. Pro adds campaign links, click and form tracking, ecommerce reporting, visitor journeys and scheduled email reports.
Independent Analytics runs inside WordPress. The free plugin starts tracking after installation and activation, without a separate service account. Pro adds campaign, click, form, ecommerce and visitor-journey reports.
To prepare a promotion in Pro, open Analytics > Campaign Builder and choose Create New Campaign. Enter the landing-page path and the required source, medium and campaign values; term, content and a private note are optional. Create New Campaign saves the tagged link to the list. The QR button creates a code that can be styled and downloaded as PNG or SVG. Export All Campaigns produces a CSV, respecting any active list filters.
Campaign reports can connect visits to supported form submissions and ecommerce orders when those integrations are collecting data.
| Pro package | Website allowance |
|---|---|
| Standard | 1 |
| Hobbyist | 3 |
| Agency | Unlimited |
All Pro packages include the same features and offer annual or lifetime licensing. Each multisite sub-site counts as an activation. The free version supports unlimited sites and pageviews; upgrading replaces the free plugin while preserving its data. If an annual license expires, the installed version keeps tracking but loses updates and priority support. A thirty-day refund policy is offered instead of a trial.
Strengths
- Combines tagged-link creation, reusable campaigns and QR codes within WordPress.
- Can connect campaign reports to supported forms and ecommerce systems.
Watch out for
- Campaign, click and conversion features require Pro access.
- Multisite sub-sites each count toward the license allowance.
Best for
- WordPress teams comparing specific promotions and their onsite outcomes
Sources
- Independent Analytics Pro pricing (Oct 27, 2026)
- How to use the Campaign Builder (Oct 27, 2026)
- Campaign URL tracking and creation (Oct 27, 2026)
- How to replace Google Analytics on WordPress (Oct 27, 2026)
- Independent Analytics - A Simple WordPress Analytics Plugin (Oct 25, 2026)