What it does
Infinity provides call attribution and analytics with advertising integrations, recording and reporting. Its wider offer adds conversation analysis, revenue matching and routing or recovery capabilities for larger call-driven operations.
Infinity connects call sources with outcomes and, through Smart Match and CRM connections, sales revenue. Operators can add their own outcome ratings as calls finish.
In Admin > Telephony Settings > Operator Call Rating, create and name a rating group, then save it. Add short outcome names and assign each a handset digit from 1 to 9. Under Dial-In Groups Editor, edit the relevant tracking pool, choose the group under Call Rating Options, enable Call Rating IVR and save. After the caller hangs up, the operator stays on the line and selects the outcome. It appears in the call log and Call Ratings by Channel. A call has one current rating; changing it can also create another goal event.
UK package allowances
| Plan | Core monthly fee | Core + AI monthly fee | Calls/month | Tracking numbers |
|---|---|---|---|---|
| Starter | GBP 349/month | GBP 549/month | 1,000 | 30 |
| Growth | GBP 1,495/month | GBP 2,495/month | 5,000 | 250 |
| Pro | GBP 2,500/month | GBP 4,000/month | 10,000 | 1,000 |
| Enterprise | Quote | Quote | 10,000+ | 2,500+ |
Starter covers one website and brand. Growth supports up to ten locations or brands; Pro supports up to 100. CRM integration and Smart Match are add-ons on Growth and included on Pro. The AI Suite adds conversation analysis. Portal credentials are needed for reporting and API access.
Strengths
- Separates source attribution, conversation outcomes and revenue matching.
- Includes advertising integrations, recording and API access in current core packages.
Watch out for
- AI conversation analysis and CRM revenue matching require the relevant package or add-on.
- Call, tracking-number and location allowances constrain different parts of the setup.
Best for
- Multi-location marketers connecting inbound calls with campaigns and sales
Sources
- Infinity UK pricing (Oct 27, 2026)
- Post Call Rating (Oct 27, 2026)
- Call analytics platform for marketers | Infinity (Oct 26, 2026)