What it does
Influitive helps customer marketing teams build advocate programmes through targeted activities, profiles and rewards. It supports contributions such as stories, event speaking and references, with a separate package adding discussion-community features. Pricing is supplied through a sales request, and programme administrators need accounts.
An event team looking for customer speakers can use an activity to find interested advocates, interview them and recognise the contribution. Influitive uses profile information to target these opportunities, distinguishing a speaking invitation from a simple request to share an article.
Reference management recruits customers willing to speak with prospects and matches them to opportunities through Salesforce. Referral links and direct introductions can pass new contacts into a connected CRM or marketing system, where the sales or nurture process continues.
Customer Advocacy includes targeting, activities, rewards, templates and reporting. Digital Community adds discussions, moderation, a knowledge base, ideas and Q&A. A team that wants members to converse with each other needs that community scope in its pricing request.
To bring another programme operator into AdvocateHub, open the gear menu's Settings, then System > Admin User Management > Add User. Set their role and notification preferences. Sending the notification gives the new administrator a link to set a password and sign in; that invitation expires after thirty days. Existing administrators can be disabled from the same user-management area.
Strengths
- Activities can recruit contributors for customer stories or events
- Advocate profiles support matching willing references to relevant opportunities
Watch out for
- Discussion, moderation and Q&A are listed in the Digital Community package
Best for
- Customer marketing teams maintaining an advocate community and contribution programme
Sources
- Influitive: Customer Advocacy SaaS – Gamify, Engage & Reward (Oct 26, 2026)
- Influitive Customer Advocacy and Digital Community packages (Oct 27, 2026)
- Influitive advocacy activity features (Oct 27, 2026)
- Influitive customer advocacy and references (Oct 27, 2026)
- Request Influitive Customer Advocacy pricing (Oct 27, 2026)
- Add administrators to Influitive AdvocateHub (Oct 27, 2026)