What it does
Instamojo gives Indian small businesses online storefronts, landing pages and payment links, with order and customer tools alongside collection. A seller can start with the free Lite store or Quick payment-link plan, although processing charges still apply. Paid plans add storefront and marketing features, and merchant verification is needed to remove collection limits.
For a payment link, enter the amount and payment details in the dashboard or app, then share it with the customer. Links can be switched off when no longer needed or created in bulk.
Store choices
| Plan | Main distinction |
|---|---|
| Lite | No annual subscription; product catalogue and shopping cart |
| Starter | Custom domain and removal of Instamojo branding |
| Growth | Cart recovery, coupons and additional marketing tools |
| Do it for me | A quoted service for setting up the store |
Confirm paid subscriptions at checkout. Store processing is 5% + INR3 on Lite and Starter or 2% + INR3 on Growth, excluding GST. Quick payment links list 2% + INR3.
Prepare the business description, PAN tax identification and bank documents when setting up collections. Instamojo's verification guide starts from the dashboard's KYC notification, then asks for business details, a PAN scan and the receiving bank account. Rejected submissions show a reason in the dashboard so the relevant details can be corrected.
Developers can create payment requests through the programming interface (API). The request includes an amount and purpose, with optional buyer details, a return URL and a webhook that sends payment information to the seller's server. This route suits a site that needs to connect collection to its own order records.
Strengths
- Flexible-amount links and embedded payment buttons suit different selling situations
- Verification includes a NO website option for sellers who describe their business instead
Watch out for
- Digital-product processing costs more than the ordinary store rate
Best for
- Indian small businesses selling physical or digital products
- Social-media sellers sending customers payment links
- Service providers building a landing page around an offer
Sources
- Instamojo online stores, landing pages and commerce tools (Oct 27, 2026)
- Instamojo store and payment-link plans and transaction charges (Oct 27, 2026)
- Instamojo payment-link creation and sharing features (Oct 27, 2026)
- Instamojo business, PAN and bank verification guide (Oct 27, 2026)
- Instamojo payment-request API fields (Oct 27, 2026)