What it does
Invoca combines call attribution and revenue measurement with conversation intelligence and lead-engagement tools. Its broader platform includes AI agents, routing and contact-center capabilities alongside marketing reports and integrations.
Invoca links a dynamically displayed phone number to the visitor's web session. To connect that call with a later sale, the platform also accepts offline conversions and revenue through files or an API. These are separate inputs to campaign reporting.
The three brand and agency packages differ in custom Signals, which label events or outcomes in conversations. Separate performance packages serve pay-per-call and affiliate programs.
| Package | Custom Signals | Selected scope |
|---|---|---|
| Pro | 5 | Dynamic call tracking and offline conversion imports |
| Enterprise | 50 | More advertising connections and advanced report access |
| Elite | 100 | Journey context and intelligent routing |
| Performance Professional | 5 | Affiliate campaigns and qualified-call payouts |
| Performance Enterprise | 50 | Additional routing and capture controls |
All require a quote. Signal AI conversation analysis is additional scope on the brand packages; some CRM connections are also paid options.
For custom reporting, the Transactions API reads call transaction data, while the Call API retrieves transcripts. A separate ingestion API brings external calls into the reports. API credentials are generated in the platform. Access requires an approved registration or service agreement. The wider product also includes voice and messaging agents, so a purchase can extend into lead handling as well as analysis.
Strengths
- Connects session-level call attribution with offline conversion and revenue inputs.
- Supports custom conversation signals and advertising or CRM integrations.
Watch out for
- Conversation analysis and premium integrations can require additional paid scope.
- Custom-signal capacity varies by core package.
Best for
- Call-driven marketing teams connecting campaigns to defined business outcomes
Sources
- Invoca packages and optional suites (Oct 27, 2026)
- Invoca platform overview (Oct 27, 2026)
- Invoca API documentation overview (Oct 27, 2026)
- Invoca service registration and fees (Oct 27, 2026)