What it does
Keyword Insights combines keyword discovery, SERP-based clustering, intent analysis and content briefs. Its workflow helps map a keyword collection to page purposes and identify related topics for an editorial plan.
Keyword Insights groups keywords using the overlap in their search results. That helps identify terms that may belong on one page before preparing content briefs or sending work to its writing tools.
Its credit system charges different amounts for different jobs: standard clustering uses one credit per keyword, a brief uses 100, the Writing Assistant uses 200 and the AI Writing Agent uses 1,200. Basic provides 10,000 credits, one seat and five workspaces; Pro provides 20,000 credits, three seats and ten workspaces. Team sharing is part of Pro.
The introductory offer costs USD 1 for seven days and includes 5,000 one-off credits. At the end it changes to pay-as-you-go access unless you choose a subscription, rather than automatically charging for a monthly plan. A team planning to cluster thousands of imported terms should budget separately for any briefs and generated articles it also wants.
Strengths
- SERP-based clusters connect related keywords to page planning.
- Intent analysis and briefs support the next editorial step.
Watch out for
- Briefs and writing consume credits in addition to clustering.
Best for
- SEO and content teams organizing larger keyword collections into page briefs
Sources
- Keyword Insights Pricing (Oct 27, 2026)
- SEO Topical Authority for Google and AI Search Visibility | Keyword Insights (Oct 25, 2026)