What it does
Kissmetrics analyzes activity at the customer level, including funnels, repeated use and campaign-to-revenue reporting. Its Performance report can compare first-touch, last-touch and other attribution views.
Kissmetrics connects campaign traffic with conversions and revenue recorded for individual people. Its free plan includes 100,000 events per month, three seats, three integrations, funnels, activity reports and API access, without a card. Growth starts at 500,000 monthly events and adds unlimited seats and integrations, Performance reports, reusable Populations and exports.
For a campaign review, start with a defined conversion event such as a completed purchase. In Performance, choose the date range and split the report by campaign, source, medium or channel. Compare first-touch and last-touch credit to see which campaigns first introduced buyers and which appeared near conversion. A saved Population can restrict the report to a group such as paying customers.
The report shows visitors, conversions and revenue; Growth can export the report data as CSV. Treat the revenue as the amount your implementation sends, not an independent check of your accounts. Consistent campaign tags and event definitions determine whether the comparison is useful.
Registration is required. The free tier is a continuing option, while Performance and the broader analysis features belong to Growth's recurring subscription.
Strengths
- Connects customer-level events with payments and campaign attribution.
- Provides several credit views for interpreting campaign reports.
Watch out for
- Performance reports, reusable Populations and exports require Growth.
- Campaign attribution depends on the events, revenue and campaign tags supplied to the service.
Best for
- SaaS and ecommerce teams relating acquisition activity to paying customers
Sources
- Kissmetrics pricing and free-plan limits (Oct 27, 2026)
- Kissmetrics campaign Performance reports (Oct 27, 2026)
- Kissmetrics account terms (Oct 27, 2026)
- Kissmetrics: Web and Product Analytics That Shows Revenue (Oct 25, 2026)