What it does
Kochava provides app attribution, event analysis and deep-linking tools. Its Free App Analytics entry measures mobile and connected-TV apps, with commercial options for larger usage and additional integration scope.
Kochava measures app acquisition, re-engagement and events across mobile and connected TV. Free App Analytics includes 10,000 attributed conversions and 500,000 app events each month. Conversions can include acquisition or re-engagement from paid or owned media.
Create a free account, wait for approval and add the app profile. The software development kit must be integrated before publishing an updated app version. Enterprise also offers server-to-server collection, which requires the advertiser's own backend and ongoing maintenance.
For a funnel, select the account and app, then Analytics > Dashboard > Funnel. Choose the initial event from Add Event and add subsequent events. The view shows retained and lost users at each step. Select a completed or lost segment and choose Explore for more detail, or Export Audience to receive a CSV download link by email.
The displayed funnel uses approximate unique-user counts and does not enforce event sequence. Export Audience (sequence enforced) applies ordering, so its result may differ. Use Explorer when precise counts are needed.
Strengths
- Provides a free mobile and connected-TV measurement entry.
- Combines acquisition and re-engagement attribution with app-event analysis.
Watch out for
- Free access limits both attributed conversions and app events.
- Server-to-server collection requires Enterprise and the advertiser's own backend.
- Funnel visualization uses approximate counts; sequence-enforced exports can differ.
Best for
- Mobile and CTV app teams selecting a supported attribution collection route
Sources
- Kochava free allowances, account approval and app integration (Oct 27, 2026)
- Kochava Enterprise server-to-server requirements (Oct 27, 2026)
- Kochava funnel selection, approximation and audience export (Oct 27, 2026)