What it does
Later provides a visual calendar, media organization, social publishing, approvals and analytics. Content can be adapted for several profiles, with automatic or notification-based publishing depending on the network and account type. A limited Free account is available, while paid-plan trials require a card and convert automatically unless cancelled.
Later's visual planner fits a campaign built around images or videos. Upload media or bring it from Canva or Dropbox, arrange posts in the calendar and customize each profile's version. A Social Set contains one profile from each supported network; Access Groups control who can see the associated media and calendar.
Notification publishing for Instagram and TikTok opens the post for manual completion, useful for adding native music or stickers. Automatic publishing depends on the network and account type, including Business or Creator accounts for Instagram.
| Plan | USD per month with annual billing | Social Sets | Users | Monthly posts per profile |
|---|---|---|---|---|
| Starter | 18.75 | 1 | 1 | 30 |
| Growth | 37.50 | 2 | 2 | 180 |
| Scale | 82.50 | 6 | 4 | Unlimited |
These annual rates exclude tax; monthly billing is also offered. Growth adds approvals and the social inbox. Analytics looks back three months on Starter, one year on Growth and two years on Scale.
A separate Free account permits 12 posts per profile per month, with narrower format support; for example, it allows one YouTube Short monthly and excludes Instagram carousels. Allowances count when posts are scheduled, rather than published, and drafts count too.
Create a Later account to begin. The 14-day paid-plan trial requires a payment card and automatically becomes the selected subscription unless cancelled. On the web, Subscription Settings > Cancel Trial includes Switch to our free plan. A trial purchased through the iOS app must instead be cancelled there.
Strengths
- Media libraries and Access Groups organize work by client or brand
- Notification publishing leaves room for native music or stickers
Watch out for
- Scheduled posts consume the allowance before publication
- Analytics history and automatic publishing depend on tier and account type
Best for
- Visual brands planning image and short-video campaigns
Sources
- Social Media Scheduler: Plan & Post Anywhere | Later (Oct 25, 2026)
- Later social management pricing (Oct 27, 2026)
- Later trial FAQ (Oct 27, 2026)
- Later plan availability reference (Oct 27, 2026)