What it does
Lefty supports influencer discovery, relationship management, collaborative casting and campaign measurement. Brands and agencies can share candidate lists, collect feedback and track approved creators' work. Teams can request a product demo through the website.
A Lefty casting list can become a decision record before a campaign starts. Share the shortlist with colleagues or an agency partner, collect feedback and rank candidate matches. Approved creators can move into a campaign, with forecasts helping planning rather than promising results.
Within the influencer database, custom fields and bulk labels help organize relationships and content. For example, label partners by product range, then filter that group when planning another launch. Gmail or Outlook connections support conversations from the same workspace. Bulk outreach can address up to 250 selected influencers separately, with the threads available to the team.
Campaign reporting supports live dashboards and PowerPoint, Excel or PDF exports. Check the agreement before building a long-lived external archive: Lefty's general terms limit off-platform storage of obtained data to fourteen days unless a binding agreement provides otherwise. Accounts are personal to each user, so sharing a report does not permit sharing login credentials.
Strengths
- Teams can review candidate shortlists before activating a campaign
- Reports can be shared as dashboards or exported documents
- Custom fields and labels organize creator relationships
Watch out for
- General terms limit off-platform data storage unless the agreement provides otherwise
Best for
- Brand and agency teams jointly reviewing creator casts and campaign reports
Sources
- Lefty influencer marketing platform (Oct 27, 2026)
- Lefty collaborative influencer casting (Oct 27, 2026)
- Lefty campaign management and reporting (Oct 27, 2026)
- Lefty influencer relationship management (Oct 27, 2026)
- Lefty influencer outreach (Oct 27, 2026)
- Lefty terms of use, March 2026 (Oct 27, 2026)
- Request a Lefty demo (Oct 27, 2026)