What it does
Lofty connects real-estate CRM, IDX property websites, lead capture and follow-up workflows. Agents and brokerages can keep property enquiries beside ongoing communications. Packages are quoted for agents, teams, brokers or enterprises; advertising and several AI agents are separate additions.
An enquiry from a Lofty IDX website can enter the CRM and a multi-step nurture process. The property-search activity supplies context for the agent's continuing conversation and appointment work. The platform serves individual agents as well as shared teams and brokerages.
Build the quotation around the services needed
Use Request Pricing for the relevant Agent, Team, Broker or Enterprise package. The comparison lists IDX websites across the packages, while lead-generation services, a power dialer, extra text packages and website services are add-ons. Sales Agent, Social Agent and Homeowner Agent are also separately listed additions.
Paid lead generation includes an advertising management fee, and the lead counts shown are estimates rather than guaranteed results. Lenders have a separate companion-CRM route for working with agents; that should not be confused with free access to an agent's full platform.
Strengths
- IDX enquiries connect with CRM follow-up
- Packages cover individual agents, teams and brokerages
Watch out for
- Several AI agents and marketing services are paid add-ons
- Advertised lead-generation counts are estimates
Best for
- Real-estate businesses combining lead websites with agent follow-up
Sources
- Lofty plans and access (Oct 27, 2026)
- Real Estate CRM, IDX Websites & AI Agents | Lofty (Oct 25, 2026)