What it does
Loomly is a social management platform for planning content, generating post variations, scheduling and reviewing performance. Team roles, content review and approvals support shared marketing workflows. Paid monthly or annual plans start with a trial that needs no card.
Loomly gives each brand, client, project or location its own calendar. A calendar can connect one account per social network, so two Instagram accounts need separate calendars. Brand information also informs the assistant's suggested topics and post variations.
In Post Builder, start with Generic Content: choose the channels, shared copy, media and publishing time. Fine-Tune Content then adjusts the caption, media or time for each network, with previews to check the result. Once a channel is customized, later changes to Generic Content do not update that channel's version. Review those separate drafts before choosing Submit for Approval, Schedule or Publish It Now, according to your role.
| Plan | Social accounts | Users |
|---|---|---|
| Starter | 12 | 3 |
| Beyond | 60 | Unlimited |
| Enterprise | 61 or more | Unlimited |
The plans allow unlimited calendars. Starter includes approval workflows and analytics; Beyond adds custom branding and scheduled reports, among other controls. Enterprise is arranged with sales.
Subscriptions have monthly and annual billing options. Annual plans are paid upfront for twelve months and cannot be terminated early. A no-card trial is available. Register with your name, email and password, or use Google, then invite the colleagues who will review and approve the calendar.
Strengths
- Brand context informs suggested content and channel-specific variations
- Roles, reviews and approvals support team publishing decisions
Watch out for
- Customized channel drafts must be updated separately after the shared content changes
- Annual plans are paid upfront and cannot be terminated early
Best for
- Marketing teams reviewing AI-assisted social campaign drafts
Sources
- Social Media Management Platform | Loomly (Oct 25, 2026)
- Loomly pricing and plan comparison (Oct 27, 2026)
- Loomly registration (Oct 27, 2026)
- Introduction to Loomly (Oct 27, 2026)
- Loomly Post Builder (Oct 27, 2026)